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| Trading Down, Not Out: Recession Impacts on Travel |
By now it is apparent the U.S. economy is heading towards a recession, though some argue that it has already happened. This has impacted businesses across varying industries. From a consumer’s perspective, there are more concerns with how money is spent and for some, the recession means cutting down on expenses to save more money. For the travel industry, the weakening dollar and a regressive economy means more value conscious consumers. “Two recent nationwide surveys agree: Americans are taking a hard look at vacation costs. More than two-thirds of respondents to the most recent survey by Ypartnership, co-authored with the Travel Industry Association, said they had downsized their trips in some way during the past six months because of personal financial concerns. And a survey just completed by AIG Travel Guard found that 47% of travelers polled plan to downscale their vacations to save money” (Boston Edge). But this doesn’t mean eliminating vacations all together. “AIG Travel Guard’s new Travel Beat survey says more than two thirds of the 300 polled said they wouldn’t reduce the number of leisure trips they take in 2008” (Boston Edge). What this means is that providers of vacation packages and discount traveling are benefiting. “"Our tour business is going through the roof," said Brad Anderson, co-president of America’s Vacations Center in California, which specializes in escorted tours and cruises. Bookings of Contiki tours, for travelers ages 18-35, is "exploding," he added” (Boston Edge). For discount travel companies like World Ventures the recession could prove to be a major business driver. |
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The state of Vermont is a beautiful land of green pastoral farms, tall trees, rolling hills, and winding waterways. A 270-mile long path known as The Long Trail snakes along the backbone of the Green Mountains, making for excellent hiking and overnight camping excursions along the way. Speaking of camping, there are over 100 campgrounds in the state just waiting for visitors to roast marshmallows, tell ghost stories, and enjoy the scenery and wildlife. Visitors might even be lucky enough to spot a moose or the elusive gray fox. However, for those that prefer more deluxe accommodations, there are plenty of high-end lodges, hotels, and bed and breakfasts scattered throughout the state. And after a good night’s sleep, golfers will likely want to tee off in some of the most visually stunning golf courses in the East, designed by the likes of Jack Nicholaus and Robert Trent Jones. For those into higher impact sports, Vermont’s many waterways and lakes are perfect for kayaking, canoeing, sailboarding, scuba diving, fishing, or leisurely tube rides. But nature isn’t the only splendid attraction in Vermont. It’s also a great place for concerts that attract popular performers to its intimate, small venues. Vermont ski lodges and nearby clubs are also great places to catch both established and up and coming musicians. On a different note, Revolutionary War buffs will also love Hubbarton Battlefield and Bennington Battle Monument. And after all of the activities, don’t forget to wake up early, catch the sunrise, and have nice big stack of pancakes, with a healthy helping of pure Vermont maple syrup. Long Trail, Green Mountains, Jack Nicholaus, Robert Trent Jones, Hubbarton Battlefield, Nordic skiing, maple syrup, Stowe Wine, Wine Tastings, Merlot, Pinot Grigio, Chardonnay, Pinot Noir, Shiraz, Cheese, grapes, Jazz, goblets, hor dourves |